SHARE IT FORWARD.
BRANDING | DESIGN | VIDEO
ABOUT CLIENT.
From the beginning, the huge Herschend family and their employees have cared for one another like family.
Share It Forward is an unitive by Herschend Enterprises helping their thousands of employees who are dealing with situations that seem hopeless and difficult to overcome. Herschend Enterprises double employee donations to help one another in hardship through Life Skill classes, Hardship Assistance and emergency disaster relief.
BRANDS UNDER HERSCHEND ENTERPRISE:
WHAT WE DID.
FOCUS GROUPS: KAYAR Creative led multiple focus groups to determine the direction of this project which determined the title, messaging, styling of all printed collateral, website, and video.
LOGO DESIGN: We developed logos based on company values and future plans. The logos encompass unique and engaging design that represents the employees of Herschend Enterprises and maximize user engagement.
STYLE GUIDE: We developed a comprehensive style guider to include logo use, color treatment, brand guidelines, type font usage, example language, logo alternatives and color guides.
This involved two campaigns between 2019 – 2023 with two fresh new brands over the four year period to engage thousands of employees to help one another.
“KAYAR Creative went deep with our employees to truly understand our culture and emerging opportunities for increased engagement.
They came alongside our team, invested the time to hear us well, understand our needs and goals, and captured that heart and spirit in a campaign that will inspire unity and bringing people together.“
-KEVIN KIPFER, EXECUTIVE DIRECTOR
